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Brand Manager

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

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BRAND MANAGER

JOB SUMMARY

The Brand Manager is responsible for developing, managing, and strengthening the organization’s brand identity and market presence. The role oversees brand strategy, positioning, messaging, campaigns, and brand communications to ensure consistency across all customer and public touchpoints. The Brand Manager works closely with marketing, creative, sales, and leadership teams to support brand awareness, engagement, and business growth.

KEY RESPONSIBILITIES

1. Brand Strategy & Positioning

  • Develop and implement brand strategies that align with the organization’s objectives, target audiences, and market positioning.
  • Monitor market trends, customer expectations, and competitor activity to identify opportunities for brand development.
  • Maintain clear brand positioning and ensure that brand initiatives support overall business goals.

2. Brand Identity & Guidelines

  • Manage the organization’s visual identity, tone of voice, messaging, and overall brand standards.
  • Ensure consistent use of brand guidelines across digital platforms, marketing materials, presentations, communications, and promotional activities.
  • Review and approve branded materials to maintain quality, consistency, and alignment.

3. Marketing Campaigns & Content

  • Plan and oversee brand campaigns, promotional activities, product launches, and marketing initiatives.
  • Collaborate with creative and marketing teams to develop engaging content and branded materials.
  • Ensure campaigns communicate the brand’s value proposition effectively across relevant channels.

4. Market Research & Brand Performance

  • Conduct research to understand customer preferences, market trends, competitor positioning, and brand perception.
  • Monitor brand awareness, engagement, campaign performance, and customer feedback.
  • Use insights and performance data to recommend improvements to brand strategies and initiatives.

5. Cross-Functional Collaboration & Reporting

  • Work closely with marketing, sales, communications, creative, and leadership teams to ensure consistent brand execution.
  • Coordinate with external agencies, designers, vendors, and other brand partners when required.
  • Prepare regular brand performance reports and provide recommendations to management.

KEY PERFORMANCE INDICATORS (KPIs)

  • Brand Awareness: Growth in brand visibility, recognition, and reach across relevant markets and channels.
  • Brand Consistency: Compliance with approved brand guidelines across marketing and communication materials.
  • Campaign Performance: Engagement, reach, and effectiveness of brand campaigns and initiatives.
  • Customer & Market Engagement: Customer response, engagement levels, and relevant market feedback.
  • Brand Project Delivery: Timely and successful completion of brand campaigns, projects, and initiatives.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 4–6 years of experience in brand management, marketing, communications, or a related role.
  • Strong understanding of brand strategy, positioning, marketing campaigns, content, and market research.
  • Excellent communication, creative thinking, analytical, project management, and stakeholder management skills.

ROLE EXPECTATIONS

  • Develop and maintain a clear and consistent brand identity across all communication channels.
  • Ensure brand strategies and campaigns align with organizational goals and target audiences.
  • Monitor market and customer trends and use insights to strengthen brand positioning.
  • Collaborate effectively with internal teams and external partners.
  • Demonstrate creativity, professionalism, accountability, strategic thinking, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada