CONTENT MARKETING MANAGER

JOB SUMMARY

The Content Marketing Manager is responsible for developing and managing content strategies that strengthen brand awareness, engage target audiences, generate leads, and support business growth. The role oversees content planning, creation, distribution, performance analysis, and collaboration across digital and communication channels.

KEY RESPONSIBILITIES

1. Content Strategy & Planning

Develop and implement a comprehensive content marketing strategy aligned with business objectives, brand positioning, and target audience needs.
Create content calendars, campaign plans, and editorial schedules across relevant marketing channels.
Identify content opportunities based on market trends, customer interests, industry developments, and business priorities.

2. Content Development & Management

Oversee the development of high-quality content including articles, website copy, social media content, email campaigns, newsletters, case studies, and marketing materials.
Review and edit content to ensure accuracy, consistency, clarity, and alignment with brand guidelines.
Coordinate with writers, designers, video creators, and other content contributors to deliver content according to established timelines.

3. Digital Content & Distribution

Manage the distribution of content across websites, social media, email, search engines, and other relevant digital platforms.
Develop strategies to improve content reach, audience engagement, website traffic, and lead generation.
Ensure content is optimized for relevant platforms, audiences, search visibility, and customer journeys.

4. Audience Engagement & Lead Generation

Develop content initiatives that educate, engage, and move target audiences through the customer journey.
Collaborate with sales and marketing teams to create content that supports lead generation, customer acquisition, and business development.
Monitor audience feedback, behavior, and engagement to identify opportunities for content improvement.

5. Content Performance & Reporting

Track content performance using relevant analytics, engagement, traffic, conversion, and lead-generation metrics.
Evaluate the effectiveness of content campaigns and recommend improvements based on performance data.
Prepare regular content marketing reports and provide strategic insights to management.

KEY PERFORMANCE INDICATORS (KPIs)

Content Performance: Reach, engagement, traffic, and interaction generated by published content.
Lead Generation: Number and quality of qualified leads influenced or generated through content marketing.
Website & Search Performance: Growth in organic traffic, search visibility, page engagement, and content-driven website activity.
Content Delivery: Timely completion and publication of planned content and campaigns.
Audience Engagement: Growth in audience interaction, subscriptions, shares, responses, and other relevant engagement indicators.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Journalism, English, Business Administration, or a related field.
4–6 years of experience in content marketing, digital marketing, communications, or a related role.
Strong experience in content strategy, copywriting, digital content, social media, SEO, and content analytics.
Excellent writing, editing, communication, project management, creative, and analytical skills.

ROLE EXPECTATIONS

Develop content strategies that support brand awareness, audience engagement, and business objectives.
Maintain high standards of quality, accuracy, consistency, and brand alignment across all content.
Use audience insights and performance data to continuously improve content strategies.
Collaborate effectively with marketing, sales, creative, communications, and external content partners.
Demonstrate creativity, strategic thinking, organization, accountability, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada