COPYWRITER & BLOG

JOB SUMMARY

The Copywriter & Blog Specialist develops clear, engaging, and informative written content that supports the organization’s marketing, communication, brand awareness, and audience engagement objectives. The role focuses on creating blog articles, website copy, marketing materials, social media content, email communications, and other written assets tailored to specific audiences and platforms. The Copywriter & Blog Specialist works closely with marketing, communications, SEO, and creative teams to ensure content is accurate, compelling, consistent with the brand voice, and optimized for visibility and engagement.

KEY RESPONSIBILITIES

1. Blog & Long-Form Content

Research, write, edit, and publish high-quality blog articles and long-form content based on approved topics, target audiences, and marketing objectives.
Develop content that provides useful information, communicates expertise, supports brand authority, and encourages audience engagement.
Maintain an organized editorial calendar and ensure blog content is delivered according to established publishing schedules.

2. Marketing & Website Copy

Develop persuasive and informative copy for websites, landing pages, email campaigns, newsletters, advertisements, brochures, presentations, and other marketing materials.
Adapt messaging and writing style to suit different audiences, platforms, campaigns, and stages of the customer journey.
Review and update existing content to improve clarity, relevance, accuracy, readability, and alignment with current marketing objectives.

3. SEO & Content Optimization

Conduct keyword and topic research to identify relevant search opportunities and content ideas.
Apply SEO principles to blog posts, website pages, headings, metadata, internal links, and other digital content where appropriate.
Monitor content performance and recommend updates or new content opportunities based on search trends, audience behavior, and performance data.

4. Brand Voice & Editorial Quality

Maintain a consistent brand voice, tone, style, and messaging across all written marketing and communication materials.
Proofread and edit content to ensure strong grammar, spelling, structure, accuracy, readability, and professional presentation.
Collaborate with marketing, communications, design, and subject-matter teams to gather information and ensure content is accurate and aligned with organizational standards.

5. Content Performance & Collaboration

Monitor blog and content performance using relevant analytics, engagement, traffic, and conversion metrics.
Use performance insights to recommend improvements to content topics, formats, headlines, distribution strategies, and publishing schedules.
Collaborate with marketing and communications teams on campaigns, social media content, email initiatives, and other projects requiring written content.

KEY PERFORMANCE INDICATORS (KPIs)

Content Production: Timely delivery of high-quality blog posts, website copy, marketing materials, and other assigned content.
Content Engagement: Performance of written content based on traffic, readership, engagement, shares, and other relevant metrics.
SEO Performance: Improvement in organic visibility, keyword performance, search traffic, and relevant content rankings.
Content Quality: Accuracy, readability, originality, consistency, grammar, and alignment with brand standards.
Content Conversion: Contribution of content to website engagement, inquiries, leads, sign-ups, and other defined marketing objectives.

QUALIFICATIONS

Bachelor’s degree in English, Journalism, Communications, Marketing, Media, Creative Writing, or a related field.
2–4 years of experience in copywriting, content writing, blogging, content marketing, journalism, or a related role.
Strong understanding of content marketing, SEO writing, digital publishing, audience engagement, and editorial processes.
Excellent writing, editing, research, storytelling, communication, creativity, and attention-to-detail skills.

ROLE EXPECTATIONS

Produce original, engaging, accurate, and audience-focused written content consistently.
Research topics thoroughly and ensure all published content meets appropriate quality and accuracy standards.
Maintain a consistent brand voice across blogs, websites, marketing materials, and other communication channels.
Stay informed about content marketing trends, SEO developments, audience behavior, and relevant industry topics.
Demonstrate creativity, initiative, strong editorial judgment, reliability, accountability, and excellent time management.

LOCATION

Atlanta, Georgia, United States