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Digital Marketing Manager

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

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DIGITAL MARKETING MANAGER

JOB SUMMARY

The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies that increase brand visibility, audience engagement, lead generation, and business growth. The role oversees digital campaigns across online channels, manages content and performance marketing activities, analyzes campaign results, and identifies opportunities to improve digital performance.

KEY RESPONSIBILITIES

1. Digital Marketing Strategy & Planning

  • Develop and implement comprehensive digital marketing strategies aligned with organizational goals, target audiences, and overall marketing objectives.
  • Plan digital campaigns across relevant channels, including websites, search engines, social media, email, and other online platforms.
  • Identify emerging digital trends, technologies, and opportunities that can strengthen the organization’s online presence.

2. Campaign & Performance Management

  • Manage digital advertising and promotional campaigns from planning and execution through monitoring and optimization.
  • Monitor campaign performance, budgets, audience engagement, conversion rates, and return on marketing investment.
  • Conduct ongoing testing and optimization to improve campaign effectiveness and achieve performance objectives.

3. Content & Social Media Management

  • Oversee the development and distribution of digital content across social media, websites, email, and other relevant platforms.
  • Work with content, creative, and marketing teams to ensure digital materials are engaging, consistent, and aligned with brand standards.
  • Develop strategies to increase audience engagement, online visibility, and brand awareness.

4. SEO, Lead Generation & Customer Acquisition

  • Develop and support strategies for search engine optimization, website traffic growth, lead generation, and customer acquisition.
  • Analyze website and digital channel performance to identify opportunities for improving traffic, engagement, and conversions.
  • Collaborate with sales and other teams to align digital marketing activities with lead generation and business development objectives.

5. Analytics, Reporting & Team Coordination

  • Use digital analytics and marketing tools to track campaign performance, audience behavior, traffic, conversions, and other key metrics.
  • Prepare regular digital marketing reports and provide actionable recommendations to management.
  • Coordinate with internal teams, agencies, vendors, designers, content creators, and other partners to ensure successful execution of digital initiatives.

KEY PERFORMANCE INDICATORS (KPIs)

  • Digital Campaign Performance: Achievement of campaign reach, engagement, conversion, and performance targets.
  • Lead Generation: Number and quality of qualified leads generated through digital marketing activities.
  • Website & Online Traffic: Growth in website traffic, search visibility, user engagement, and other relevant digital indicators.
  • Conversion & ROI: Improvement in conversion rates and return on digital marketing investment.
  • Campaign Delivery: Timely and successful execution of digital campaigns, content initiatives, and marketing projects.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
  • 4–6 years of experience in digital marketing, performance marketing, online advertising, or a related role.
  • Strong knowledge of SEO, social media, email marketing, digital advertising, analytics, and content strategy.
  • Experience using digital marketing and analytics platforms with strong analytical, communication, and project management skills.

ROLE EXPECTATIONS

  • Develop and execute data-driven digital marketing strategies aligned with organizational objectives.
  • Monitor digital trends, customer behavior, and campaign performance to identify opportunities for improvement.
  • Ensure digital content and campaigns maintain consistent brand messaging and quality.
  • Work collaboratively with marketing, sales, creative teams, and external partners.
  • Demonstrate strategic thinking, creativity, analytical ability, accountability, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada