EVENT MANAGER
JOB SUMMARY
The Event Manager plans, coordinates, and executes corporate, promotional, networking, and organizational events that support brand visibility, stakeholder engagement, business development, and organizational objectives. The role manages the complete event lifecycle, from concept development and budgeting through logistics, vendor coordination, event execution, and post-event evaluation. The Event Manager works closely with leadership, marketing, communications, vendors, partners, speakers, and other stakeholders to ensure events are professionally delivered, engaging, and aligned with organizational goals.
KEY RESPONSIBILITIES
1. Event Strategy & Planning
- Develop comprehensive event plans based on organizational objectives, target audiences, budgets, timelines, and expected outcomes.
- Define event concepts, themes, formats, schedules, requirements, and deliverables while ensuring alignment with marketing and communication strategies.
- Establish project timelines and coordinate all event activities from initial planning through completion.
2. Event Logistics & Operations
- Coordinate venues, event technology, catering, transportation, equipment, materials, signage, registration, accommodation, and other logistical requirements.
- Manage event schedules, run-of-show documents, guest lists, invitations, registrations, speaker arrangements, and on-site requirements.
- Oversee event setup, execution, and breakdown while ensuring that activities run smoothly and according to established plans.
3. Vendor & Stakeholder Management
- Identify, evaluate, and coordinate with vendors, contractors, venues, agencies, speakers, sponsors, partners, and other external service providers.
- Negotiate and manage vendor requirements, deliverables, timelines, contracts, and service expectations.
- Maintain clear communication with internal and external stakeholders throughout the planning and execution process.
4. Marketing, Promotion & Audience Engagement
- Collaborate with marketing and communications teams to develop promotional strategies, invitations, social media content, email campaigns, event materials, and other promotional activities.
- Support audience acquisition and registration efforts through targeted outreach, partnerships, digital promotion, and other appropriate channels.
- Ensure event messaging, branding, signage, presentations, and promotional materials are consistent with organizational standards.
5. Budget Management & Event Evaluation
- Develop and manage event budgets, monitor expenses, process vendor requirements, and maintain accurate financial records.
- Track event performance against established objectives, including attendance, engagement, stakeholder feedback, and other relevant measures.
- Prepare post-event reports identifying outcomes, challenges, lessons learned, and recommendations for improving future events.
KEY PERFORMANCE INDICATORS (KPIs)
- Event Delivery: Successful and timely planning and execution of events according to approved objectives, schedules, and quality standards.
- Attendance & Engagement: Achievement of targeted attendance, participation, audience engagement, and stakeholder interaction.
- Budget Performance: Effective management of event budgets and expenses while minimizing unnecessary costs.
- Stakeholder & Vendor Performance: Timely coordination, reliable vendor delivery, and positive stakeholder experience.
- Event Impact: Achievement of event objectives, participant satisfaction, brand visibility, leads, partnerships, or other defined business outcomes.
QUALIFICATIONS
- Bachelor’s degree in Event Management, Marketing, Communications, Hospitality Management, Business Administration, or a related field.
- 4–6 years of experience in event management, corporate events, marketing events, conferences, or related roles.
- Proven experience managing event logistics, budgets, vendors, promotional activities, and stakeholder coordination.
- Excellent organizational, communication, negotiation, problem-solving, project management, and time-management skills.
ROLE EXPECTATIONS
- Plan and execute events with strong attention to detail, organization, professionalism, and accountability.
- Maintain effective communication with leadership, vendors, partners, speakers, attendees, and internal teams throughout the event lifecycle.
- Anticipate logistical challenges and resolve issues quickly while maintaining event quality and stakeholder experience.
- Ensure all event activities, materials, and communications are aligned with organizational brand and professional standards.
- Demonstrate creativity, initiative, adaptability, sound judgment, leadership, and the ability to manage multiple priorities under deadlines.
LOCATION
Mississauga, Ontario, Canada