HEAD OF EVENTS
JOB SUMMARY
The Head of Events is responsible for developing, planning, coordinating, and overseeing Sizanid Staffing's events and event-related initiatives. The role is responsible for ensuring that company events support business development, brand visibility, client engagement, recruitment, networking, and organizational objectives.
The Head of Events provides strategic and operational leadership for conferences, seminars, workshops, career fairs, recruitment events, networking events, corporate engagements, webinars, employee events, and other company-sponsored activities. The role works closely with Executive Management, Marketing, Sales, HR, Operations, and external partners to deliver professional and successful events.
KEY RESPONSIBILITIES
1. Events Strategy & Planning
- Develop and implement Sizanid Staffing's annual events strategy.
- Identify events and event opportunities that support business and organizational objectives.
- Develop event calendars, objectives, timelines, and budgets.
- Determine appropriate event formats, audiences, themes, and objectives.
- Develop event concepts that strengthen the company's brand and market presence.
- Evaluate events and recommend improvements for future activities.
2. Event Management
- Plan and oversee events from concept development through completion.
- Coordinate event logistics, venues, suppliers, speakers, attendees, and schedules.
- Develop detailed event plans and operational checklists.
- Ensure events are delivered professionally, efficiently, and on schedule.
- Coordinate event setup, execution, and breakdown.
- Monitor event activities and resolve issues promptly.
3. Corporate & Client Events
- Plan and coordinate corporate events for clients and business partners.
- Support client engagement through networking events, seminars, workshops, and industry forums.
- Coordinate executive meetings, corporate functions, and stakeholder events where required.
- Ensure events meet agreed objectives and client expectations.
- Develop relationships with event stakeholders and corporate partners.
4. Recruitment & Career Events
- Develop and oversee recruitment-focused events such as career fairs, hiring events, employer sessions, and talent networking events.
- Coordinate employers, recruiters, candidates, speakers, and partners.
- Work with the Recruitment and Staffing teams to identify event-based talent acquisition opportunities.
- Monitor candidate participation and employer engagement.
- Evaluate recruitment outcomes from events.
5. Marketing & Promotion
- Work closely with the Head of Marketing to develop event promotion strategies.
- Ensure events are effectively promoted across appropriate channels.
- Support the development of event branding, promotional materials, invitations, and communications.
- Coordinate event announcements, registration campaigns, and attendee communications.
- Ensure events contribute positively to Sizanid Staffing's brand visibility.
6. Partnerships & Sponsorships
- Identify potential event partners, sponsors, speakers, and collaborators.
- Develop and maintain relationships with event stakeholders.
- Prepare sponsorship proposals and partnership opportunities.
- Negotiate event-related partnerships within approved company guidelines.
- Ensure sponsors and partners receive agreed benefits and deliverables.
- Identify opportunities to generate revenue through events.
7. Budget & Financial Management
- Develop event budgets and expenditure plans.
- Monitor event-related costs and ensure spending remains within approved budgets.
- Obtain appropriate approvals for event expenditures.
- Negotiate with venues, vendors, suppliers, and service providers.
- Track event revenue, sponsorship income, and expenses where applicable.
- Prepare financial reports for completed events.
8. Vendor & Logistics Management
- Identify, evaluate, and coordinate event vendors and suppliers.
- Manage relationships with venues, caterers, decorators, audiovisual providers, photographers, security providers, and other event suppliers.
- Ensure vendors understand their responsibilities and deadlines.
- Monitor vendor performance and service quality.
- Ensure appropriate contracts and agreements are in place where required.
9. Attendee & Stakeholder Management
- Develop effective attendee registration and communication processes.
- Maintain accurate event attendee records.
- Coordinate invitations, confirmations, reminders, and follow-ups.
- Ensure speakers, VIPs, clients, partners, and guests receive appropriate support.
- Monitor attendee experience before, during, and after events.
- Collect and analyze attendee feedback.
10. Team Leadership & Coordination
- Lead and coordinate internal event teams.
- Assign responsibilities and establish event-specific deadlines.
- Coordinate staff and volunteers involved in events.
- Conduct event planning meetings and post-event reviews.
- Provide guidance and support to team members.
- Promote professionalism, teamwork, and accountability.
11. Risk Management & Compliance
- Identify and manage potential event-related risks.
- Ensure appropriate health, safety, security, and emergency procedures are considered.
- Ensure events comply with applicable requirements and company policies.
- Maintain appropriate event documentation and approvals.
- Develop contingency plans for major event risks and disruptions.
12. Post-Event Evaluation & Reporting
- Conduct post-event evaluations.
- Measure attendance, engagement, revenue, leads, partnerships, and other relevant outcomes.
- Collect feedback from attendees, clients, sponsors, and stakeholders.
- Prepare post-event reports for the Managing Director.
- Identify lessons learned and recommendations for future events.
- Maintain an organized record of event outcomes and performance.
KEY PERFORMANCE INDICATORS (KPIs)
The Head of Events may be measured using:
- Number of successful events delivered
- Event attendance
- Attendee satisfaction
- Event-generated leads
- Client and employer participation
- Event revenue
- Sponsorship revenue
- Event profitability
- Event budget adherence
- Cost per attendee
- Partner and sponsor retention
- Event registration-to-attendance rate
- Lead-to-client conversion from events
- Vendor performance
- Achievement of event objectives
QUALIFICATIONS
- Bachelor's degree in Event Management, Marketing, Business Administration, Public Relations, Hospitality Management, Communications, or a related field.
- Professional qualification in Event Management, Project Management, Marketing, or a related field is an advantage.
- 4–7 years of experience in event management, corporate events, marketing, public relations, or related fields.
- Demonstrated experience planning and managing professional or corporate events.
- Experience managing budgets, vendors, sponsors, and event teams.
- Experience within HR, recruitment, staffing, or professional services is an advantage.
REQUIRED SKILLS & COMPETENCIES
- Event planning and management
- Project management
- Budget management
- Vendor management
- Sponsorship development
- Partnership management
- Marketing and promotion
- Stakeholder management
- Negotiation
- Communication and presentation
- Team leadership
- Problem-solving
- Time management
- Organization and coordination
- Risk management
- Attention to detail
- Creativity
- Customer and attendee experience
CORE VALUES
The Head of Events is expected to demonstrate:
- Professionalism
- Creativity
- Excellence
- Integrity
- Accountability
- Collaboration
- Innovation
- Client Focus
- Responsiveness
- Continuous Improvement
WORKING RELATIONSHIPS
The Head of Events will work closely with:
- Managing Director
- Executive Management
- Head of Marketing
- Head of Sales
- Head of Operations
- Head of HR
- Head of Staffing
- Head of Finance
- Head of Legal
- HR & Recruitment Team
- Clients and Corporate Partners
- Event Vendors and Suppliers
- Sponsors
- Speakers and Industry Professionals
ROLE EXPECTATIONS
The Head of Events is expected to develop and deliver professional, well-organized, and impactful events that strengthen Sizanid Staffing's brand, generate business opportunities, support recruitment and workforce initiatives, engage clients and stakeholders, and contribute to the company's overall strategic objectives.