HEAD OF MARKETING

JOB SUMMARY

The Head of Marketing is responsible for developing and executing Sizanid Staffing's overall marketing strategy to strengthen the company's brand, increase market visibility, generate qualified leads, support client acquisition, and contribute to sustainable business growth.

The role provides strategic leadership for marketing, brand management, digital marketing, content, communications, market research, campaigns, and promotional activities. The Head of Marketing works closely with the Managing Director, Head of Sales, Head of Operations, and other departments to ensure marketing activities are aligned with the company's business objectives.

KEY RESPONSIBILITIES

1. Marketing Strategy & Leadership

Develop and implement the company's overall marketing strategy.
Establish annual, quarterly, and monthly marketing objectives and plans.
Align marketing activities with business development and revenue goals.
Identify target markets, customer segments, and growth opportunities.
Monitor market trends, industry developments, and competitor activities.
Provide marketing insights and recommendations to Executive Management.
Evaluate marketing strategies and continuously improve performance.

2. Brand Management

Develop and maintain Sizanid Staffing's brand identity and positioning.
Ensure consistency of the company's brand across all communication channels.
Develop brand guidelines and ensure compliance across departments.
Strengthen the company's professional reputation within the HR and recruitment industry.
Oversee corporate communications and public-facing materials.
Protect and promote the company's brand reputation.

3. Digital Marketing

Develop and oversee the company's digital marketing strategy.
Manage the company's presence across relevant digital platforms.
Oversee social media marketing and digital campaigns.
Develop strategies for website traffic, online visibility, and lead generation.
Monitor digital marketing performance and audience engagement.
Identify emerging digital channels and technologies that may benefit the organization.

4. Content & Communications

Develop and oversee the company's content strategy.
Ensure the production of high-quality content relevant to clients, employers, professionals, and job seekers.
Oversee articles, newsletters, social media content, videos, case studies, reports, and other marketing materials.
Ensure marketing communications are accurate, professional, and aligned with the company's brand.
Promote Sizanid Staffing's expertise through thought leadership and industry content.

5. Lead Generation & Demand Generation

Develop marketing strategies that generate qualified business leads.
Work closely with the Head of Sales to establish lead-generation targets.
Design and oversee campaigns for client acquisition.
Monitor marketing-generated leads and their conversion through the sales pipeline.
Identify the most effective channels for generating qualified prospects.
Optimize campaigns based on performance data.

6. Campaign Management

Plan, develop, and manage integrated marketing campaigns.
Establish campaign objectives, target audiences, budgets, timelines, and KPIs.
Coordinate campaign activities across digital and offline channels.
Monitor campaign performance and make adjustments where necessary.
Evaluate campaign results and prepare performance reports.

7. Market Research & Competitive Analysis

Conduct research into the HR, recruitment, staffing, and consulting markets.
Identify emerging client needs and market opportunities.
Monitor competitor positioning, services, campaigns, and market activities.
Gather customer and market insights to inform marketing decisions.
Provide market intelligence to Executive Management and the Sales team.

8. Client & Employer Engagement

Develop marketing initiatives that strengthen relationships with existing and prospective clients.
Support employer engagement and corporate outreach initiatives.
Develop materials that effectively communicate Sizanid Staffing's services and value proposition.
Support events, webinars, workshops, networking activities, and industry engagements.
Work with Sales to develop account-based marketing strategies where appropriate.

9. Marketing Budget & Resource Management

Develop and manage the company's marketing budget.
Allocate marketing resources according to strategic priorities.
Monitor marketing expenditure and return on investment.
Evaluate marketing vendors, agencies, platforms, and service providers.
Ensure marketing activities provide measurable business value.

10. Team Leadership

Lead and supervise the marketing team.
Establish individual and team marketing targets.
Assign responsibilities and oversee marketing projects.
Conduct regular team meetings and performance reviews.
Identify marketing team training and development needs.
Promote creativity, accountability, collaboration, and continuous improvement.

11. Performance Analytics & Reporting

Establish and monitor marketing KPIs.
Track website traffic, campaign performance, engagement, leads, conversion rates, and other relevant metrics.
Analyze marketing performance and identify areas for improvement.
Prepare regular marketing performance reports for the Managing Director.
Measure marketing return on investment.
Use data to guide marketing decisions and resource allocation.

12. Cross-Departmental Collaboration

Work closely with the Head of Sales to align marketing and sales objectives.
Collaborate with the Head of Operations to ensure marketing commitments align with service capacity.
Work with the Head of HR on employer branding and internal communications where required.
Collaborate with the Head of Technology on digital platforms, analytics, automation, and website performance.
Coordinate with Finance regarding marketing budgets and expenditure.
Support Executive Management in company-wide initiatives and strategic projects.

KEY PERFORMANCE INDICATORS (KPIs)

The Head of Marketing may be measured using:

Marketing-generated revenue
Qualified leads generated
Marketing-to-sales conversion rate
Brand awareness and market visibility
Website traffic and engagement
Social media growth and engagement
Campaign performance
Lead acquisition cost
Marketing return on investment
Client acquisition contribution
Content performance
Email marketing performance
Event and webinar performance
Website conversion rate
Achievement of marketing targets

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Master's degree or relevant professional certification is an advantage.
5–8 years of progressive marketing experience, including experience in a leadership or management role.
Demonstrated experience developing and executing marketing strategies.
Experience in B2B marketing, professional services, HR, recruitment, staffing, or consulting is an advantage.
Demonstrated experience managing marketing teams, campaigns, and budgets.

REQUIRED SKILLS & COMPETENCIES

Strategic marketing
Brand management
Digital marketing
B2B marketing
Lead generation
Content marketing
Social media marketing
Market research
Campaign management
Marketing analytics
SEO and online visibility
Email marketing
Public relations
Budget management
Team leadership
Communication and presentation
Creative thinking
Data-driven decision-making
Project management

CORE VALUES

The Head of Marketing is expected to demonstrate:

Creativity
Integrity
Professionalism
Excellence
Accountability
Innovation
Collaboration
Client Focus
Adaptability
Continuous Improvement

WORKING RELATIONSHIPS

The Head of Marketing will work closely with:

Managing Director
Executive Management
Head of Sales
Head of Operations
Head of HR
Head of Finance
Head of Technology
HR & Recruitment Team
Business Development Team
Marketing Team
Clients and Business Partners
External Marketing Vendors and Agencies

ROLE EXPECTATIONS

The Head of Marketing is expected to strengthen Sizanid Staffing's market position, increase brand visibility, generate qualified business opportunities, support client acquisition and retention, lead effective marketing campaigns, and ensure that marketing activities contribute directly to the company's growth and strategic objectives.