SOCIAL MEDIA MANAGER

JOB SUMMARY

The Social Media Manager develops and manages the organization’s social media strategy to strengthen brand awareness, audience engagement, online visibility, and business growth. The role is responsible for planning and executing social media campaigns, managing content across relevant platforms, monitoring audience interactions, and ensuring the organization maintains a consistent and professional digital presence. The Social Media Manager also uses social media analytics and audience insights to improve content performance, increase engagement, and support marketing and lead-generation objectives.

KEY RESPONSIBILITIES

1. Social Media Strategy & Planning

Develop and implement comprehensive social media strategies aligned with marketing objectives, brand positioning, target audiences, and business goals.
Create social media calendars, campaign plans, content schedules, and publishing timelines to ensure consistent and organized communication.
Identify emerging social media trends, platforms, content formats, and opportunities that can strengthen the organization’s online presence.

2. Content Planning & Management

Plan, coordinate, and manage engaging social media content, including posts, graphics, short-form videos, captions, stories, and promotional materials.
Work closely with marketing, creative, and content teams to ensure social media content reflects the organization’s brand identity, messaging, and communication standards.
Review and edit social media content before publication to ensure accuracy, consistency, relevance, and appropriate tone.

3. Audience Engagement & Community Management

Monitor comments, messages, mentions, reviews, and other audience interactions across social media platforms.
Respond to audience inquiries and engagement in a timely, professional, and brand-appropriate manner.
Identify audience feedback, questions, and emerging concerns and escalate relevant issues to the appropriate internal teams.

4. Social Media Campaigns & Growth

Plan and execute social media campaigns designed to increase brand awareness, audience growth, engagement, website traffic, and qualified leads.
Support paid and organic social media initiatives by coordinating campaign content, targeting requirements, timelines, and performance monitoring.
Explore partnerships, collaborations, trends, and other opportunities that can expand the organization’s reach and strengthen audience engagement.

5. Analytics, Reporting & Performance Improvement

Monitor social media performance using platform analytics and other relevant reporting tools.
Analyze engagement, reach, follower growth, traffic, conversions, and content performance to identify trends and improvement opportunities.
Prepare regular social media performance reports and provide recommendations for improving content strategy, campaign effectiveness, and audience growth.

KEY PERFORMANCE INDICATORS (KPIs)

Social Media Engagement: Growth in likes, comments, shares, saves, interactions, and overall audience engagement.
Audience Growth: Consistent growth in followers, subscribers, and relevant target audiences across social platforms.
Content Performance: Reach, impressions, engagement rates, and performance of published social media content.
Lead & Traffic Generation: Website visits, inquiries, qualified leads, and conversions generated through social media activities.
Campaign Delivery: Timely planning, execution, monitoring, and reporting of social media campaigns and content calendars.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Digital Marketing, Media, Business Administration, or a related field.
3–5 years of experience in social media management, digital marketing, content marketing, or a related role.
Strong understanding of major social media platforms, content strategy, audience engagement, social media analytics, and digital marketing trends.
Excellent writing, communication, creativity, analytical, organizational, and project management skills.

ROLE EXPECTATIONS

Develop and maintain an effective social media presence aligned with organizational goals and brand standards.
Stay current with social media trends, platform changes, audience behavior, and emerging digital opportunities.
Produce and coordinate engaging, relevant, and high-quality social media content consistently.
Use performance data and audience insights to continuously improve social media strategies and campaigns.
Demonstrate creativity, professionalism, responsiveness, accountability, sound judgment, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada

Marketing Analyst