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Marketing Assistant

Medellín, ANT, ColombiaMarketing & CommunicationsPart-time

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MARKETING ASSISTANT

JOB SUMMARY

The Marketing Assistant provides administrative, creative, and operational support for the organization’s marketing and communications activities. The role assists with campaign coordination, content preparation, social media, market research, marketing communications, and maintaining accurate marketing records and schedules. The Marketing Assistant works closely with the marketing team and other departments to ensure marketing initiatives are organized, delivered on time, and aligned with the organization’s brand and business objectives.

KEY RESPONSIBILITIES

1. Marketing Campaign Support

  • Assist with planning, coordinating, and executing marketing campaigns, promotions, events, and other marketing initiatives.
  • Maintain campaign schedules, task trackers, deadlines, content calendars, and supporting documentation.
  • Coordinate with internal teams and external vendors to collect required materials and ensure assigned marketing tasks are completed on time.

2. Content & Communications Support

  • Assist with preparing and organizing marketing content for social media, websites, email campaigns, newsletters, presentations, and promotional materials.
  • Proofread and review marketing materials for accuracy, clarity, grammar, consistency, and alignment with brand guidelines.
  • Support the marketing team in gathering information, images, data, and other materials needed for marketing communications.

3. Social Media & Digital Marketing Support

  • Assist with scheduling and publishing approved social media content across relevant platforms.
  • Monitor social media activity, audience interactions, engagement, and content performance.
  • Support digital marketing initiatives designed to increase online visibility, audience engagement, website traffic, and lead generation.

4. Market Research & Lead Generation

  • Conduct basic research on customers, competitors, market trends, industry developments, and potential marketing opportunities.
  • Assist with maintaining marketing databases, contact lists, lead information, and other relevant records.
  • Support lead-generation activities, promotional campaigns, outreach initiatives, and other marketing efforts designed to attract potential customers.

5. Marketing Administration & Reporting

  • Maintain organized records of marketing activities, campaign materials, content calendars, vendor information, and project documentation.
  • Collect marketing performance information and assist in preparing reports, presentations, and updates for management.
  • Provide general administrative support to the marketing team and assist with coordinating meetings, events, approvals, and other marketing-related activities.

KEY PERFORMANCE INDICATORS (KPIs)

  • Task & Campaign Completion: Timely and accurate completion of assigned marketing tasks and campaign support activities.
  • Content Delivery: Consistent, accurate, and timely preparation and coordination of marketing content.
  • Digital Engagement Support: Contribution to social media reach, engagement, website activity, and other relevant digital marketing results.
  • Marketing Administration: Accuracy and organization of marketing records, schedules, databases, and supporting documentation.
  • Team Support & Responsiveness: Timely communication, follow-up, and effective support provided to the marketing team and other stakeholders.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
  • 1–3 years of experience in marketing, communications, administration, digital marketing, or a related role.
  • Basic understanding of marketing campaigns, social media, content development, market research, and digital marketing activities.
  • Strong organizational, written and verbal communication, research, time-management, and attention-to-detail skills.

ROLE EXPECTATIONS

  • Provide reliable and organized support for day-to-day marketing activities and projects.
  • Complete assigned tasks accurately and within established deadlines.
  • Maintain professional and consistent communication with team members, vendors, and other stakeholders.
  • Stay informed about relevant marketing trends, digital platforms, audience behavior, and competitor activities.
  • Demonstrate initiative, creativity, adaptability, professionalism, accountability, and willingness to learn.

LOCATION

Atlanta, Georgia, United States