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Marketing Coordinator

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

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MARKETING COORDINATOR

JOB SUMMARY

The Marketing Coordinator supports the planning, execution, and coordination of marketing activities designed to strengthen brand awareness, audience engagement, lead generation, and business growth. The role coordinates campaigns, content, digital marketing activities, promotional initiatives, marketing schedules, and administrative tasks while ensuring that projects are delivered accurately and on time. The Marketing Coordinator works closely with marketing, communications, creative, sales, and other teams to maintain consistent brand messaging and support the successful execution of marketing strategies.

KEY RESPONSIBILITIES

1. Marketing Campaign Coordination

  • Support the planning and execution of marketing campaigns, promotions, events, launches, and other marketing initiatives.
  • Coordinate campaign timelines, deliverables, content requirements, approvals, and follow-ups to ensure activities remain on schedule.
  • Assist the Marketing Manager with implementing marketing plans and translating strategic objectives into organized marketing activities.

2. Content & Communications Support

  • Coordinate the development and distribution of marketing content for websites, social media, email campaigns, newsletters, promotional materials, and other communication channels.
  • Work with creative and communications teams to ensure content is accurate, engaging, consistent, and aligned with brand standards.
  • Proofread and review marketing materials for quality, messaging, formatting, accuracy, and timely completion before publication.

3. Digital Marketing & Social Media Support

  • Assist with managing digital marketing activities across social media, email, websites, and other relevant online platforms.
  • Coordinate social media content schedules, campaign assets, promotional activities, and audience engagement initiatives.
  • Monitor digital channels and identify opportunities to improve visibility, engagement, website traffic, and audience reach.

4. Marketing Research & Lead Generation

  • Conduct research on target audiences, market trends, competitors, industry developments, and potential marketing opportunities.
  • Support lead-generation activities by coordinating campaigns, promotional initiatives, outreach materials, and marketing databases.
  • Gather customer and audience feedback and provide relevant information to the marketing team to support campaign and content decisions.

5. Reporting, Administration & Stakeholder Coordination

  • Maintain accurate marketing calendars, campaign trackers, contact databases, content schedules, and project documentation.
  • Collect and organize campaign performance data and assist in preparing marketing reports, presentations, and performance updates.
  • Coordinate with marketing, sales, communications, creative teams, external vendors, and other stakeholders to ensure timely completion of marketing activities.

KEY PERFORMANCE INDICATORS (KPIs)

  • Campaign Delivery: Timely and accurate coordination and completion of assigned marketing campaigns and initiatives.
  • Content Delivery: Consistent, accurate, and timely delivery of marketing content across approved channels.
  • Digital Engagement: Growth in relevant audience reach, engagement, website activity, and other digital marketing metrics.
  • Lead Generation Support: Contribution to qualified leads, inquiries, and customer acquisition through marketing activities.
  • Marketing Coordination: Accuracy of marketing schedules, records, trackers, communications, and project follow-ups.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
  • 2–4 years of experience in marketing coordination, digital marketing, communications, or a related role.
  • Experience supporting marketing campaigns, content development, social media, email marketing, events, or promotional activities.
  • Strong organizational, communication, writing, project coordination, analytical, and time-management skills.

ROLE EXPECTATIONS

  • Coordinate marketing activities with strong organization, accuracy, and attention to detail.
  • Ensure marketing projects, content, and deliverables are completed according to established timelines and quality standards.
  • Stay informed about relevant marketing trends, audience behavior, digital platforms, and competitor activity.
  • Communicate effectively with internal teams, external partners, vendors, and other stakeholders.
  • Demonstrate creativity, initiative, accountability, professionalism, adaptability, and a strong commitment to supporting business and marketing objectives.

LOCATION

Mississauga, Ontario, Canada