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Marketing Strategist

Mississauga, ON, CanadaMarketing & CommunicationsContract

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MARKETING STRATEGIST

JOB SUMMARY

The Marketing Strategist develops and implements marketing strategies that support business growth, brand positioning, customer engagement, and lead generation. The role combines market research, customer insights, campaign planning, content strategy, digital marketing, and performance analysis to ensure marketing activities are aligned with organizational objectives.

KEY RESPONSIBILITIES

1. Marketing Strategy & Planning

  • Develop comprehensive marketing strategies based on organizational objectives, target audiences, market conditions, and customer needs.
  • Translate business goals into clear marketing plans, campaigns, timelines, and measurable objectives.
  • Identify new marketing opportunities and recommend strategies to strengthen market presence.

2. Market Research & Customer Insights

  • Conduct research on market trends, customer behavior, competitors, industry developments, and emerging opportunities.
  • Analyze customer and market data to identify trends and insights that can improve marketing decisions.
  • Monitor competitor activities and provide recommendations for maintaining a strong market position.

3. Campaign & Content Strategy

  • Develop strategic direction for marketing campaigns, promotional activities, content, social media, email, and digital initiatives.
  • Work with creative and marketing teams to ensure content supports campaign objectives and brand positioning.
  • Coordinate campaign launches and ensure marketing activities are delivered according to established plans.

4. Digital Marketing & Lead Generation

  • Develop strategies to increase online visibility, audience engagement, website traffic, and qualified lead generation.
  • Monitor digital marketing channels and recommend improvements based on performance data.
  • Collaborate with sales teams to align marketing activities with lead generation and customer acquisition objectives.

5. Performance Analysis & Reporting

  • Track marketing performance using relevant metrics, analytics, and reporting tools.
  • Evaluate campaign results, customer engagement, conversion performance, and return on marketing investment.
  • Prepare strategic reports and recommendations for management based on marketing performance and market insights.

KEY PERFORMANCE INDICATORS (KPIs)

  • Marketing Performance: Achievement of campaign objectives, reach, engagement, and conversion targets.
  • Lead Generation: Number and quality of qualified leads generated through marketing strategies.
  • Customer Engagement: Growth in audience engagement, website activity, social media interaction, and other relevant channels.
  • Marketing ROI: Effectiveness and return on investment of marketing campaigns and initiatives.
  • Strategy Execution: Timely implementation and completion of approved marketing strategies, campaigns, and projects.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 4–6 years of experience in marketing strategy, digital marketing, brand management, or a related role.
  • Strong knowledge of market research, campaign planning, digital marketing, analytics, and customer insights.
  • Excellent strategic thinking, analytical, communication, project management, and problem-solving skills.

ROLE EXPECTATIONS

  • Develop data-informed marketing strategies aligned with organizational goals.
  • Stay informed about market trends, customer behavior, competitors, and emerging marketing opportunities.
  • Use performance data to evaluate strategies and recommend continuous improvements.
  • Collaborate effectively with marketing, sales, creative, and leadership teams.
  • Demonstrate strategic thinking, creativity, commercial awareness, accountability, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada