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Public Relations Assistant

Atlanta, GA, United StatesMarketing & CommunicationsContract

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PUBLIC RELATIONS ASSISTANT

JOB SUMMARY

The Public Relations Assistant provides administrative, communication, and coordination support for the organization’s public relations and corporate communications activities. The role assists with preparing PR materials, coordinating media outreach, monitoring coverage, maintaining communication records, and supporting PR campaigns and events. The Public Relations Assistant works closely with the PR, marketing, communications, and leadership teams to ensure external communications are accurate, timely, professional, and consistent with the organization’s brand.

KEY RESPONSIBILITIES

1. Public Relations & Campaign Support

  • Assist with planning and executing public relations campaigns, announcements, promotional activities, and communication initiatives.
  • Support the preparation of campaign schedules, contact lists, briefing materials, media documents, and other PR resources.
  • Coordinate assigned PR tasks and follow-ups to ensure activities are completed according to established timelines.

2. Media Relations & Outreach

  • Assist with researching and maintaining lists of journalists, media outlets, publications, influencers, and relevant industry contacts.
  • Support media outreach by distributing approved press materials, coordinating follow-ups, and tracking responses and opportunities.
  • Assist with coordinating interviews, media requests, press activities, and other external communication engagements.

3. PR Content & Communications

  • Assist in drafting, editing, formatting, and organizing press releases, announcements, newsletters, statements, presentations, and other communication materials.
  • Review materials for accuracy, grammar, clarity, consistency, and alignment with approved messaging and brand standards.
  • Gather information, quotes, images, and supporting materials from internal teams for PR and communication projects.

4. Media Monitoring & Reputation Support

  • Monitor news coverage, social media conversations, industry publications, and online discussions relevant to the organization.
  • Track media mentions, public responses, campaign coverage, and other relevant PR activity.
  • Escalate significant media inquiries, negative coverage, reputational concerns, or emerging issues to the appropriate PR or communications manager.

5. Administrative Support & Reporting

  • Maintain accurate PR records, media databases, contact lists, campaign files, coverage trackers, and communication documentation.
  • Assist with preparing reports on media coverage, PR activities, engagement, campaign outcomes, and ongoing initiatives.
  • Provide administrative and coordination support for PR meetings, events, media activities, and communication projects.

KEY PERFORMANCE INDICATORS (KPIs)

  • PR Task Completion: Timely and accurate completion of assigned PR, communications, and coordination activities.
  • Media Support: Effectiveness and responsiveness of media outreach, follow-ups, contact management, and media coordination.
  • Content Quality: Accuracy, clarity, professionalism, and timely preparation of PR and communication materials.
  • Media Monitoring: Consistent and accurate tracking of relevant media coverage, mentions, public discussions, and potential issues.
  • Administrative Accuracy: Organization and accuracy of PR records, databases, trackers, reports, and supporting documentation.

QUALIFICATIONS

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Media Studies, or a related field.
  • 1–3 years of experience in public relations, communications, marketing, media, administration, or a related role.
  • Familiarity with PR activities, media outreach, content preparation, social media, and communication coordination.
  • Strong writing, editing, organizational, research, communication, interpersonal, and attention-to-detail skills.

ROLE EXPECTATIONS

  • Provide dependable and organized support to the public relations and communications team.
  • Ensure communication materials and PR activities are handled accurately, professionally, and within established timelines.
  • Maintain confidentiality when handling sensitive organizational, media, or stakeholder information.
  • Communicate professionally with internal teams, media contacts, vendors, partners, and other stakeholders.
  • Demonstrate initiative, professionalism, adaptability, creativity, accountability, and willingness to learn.

LOCATION

Atlanta, Georgia, United States