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Public Relations Manager

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

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PUBLIC RELATIONS MANAGER

JOB SUMMARY

The Public Relations Manager is responsible for developing and managing the organization’s public relations and corporate communications activities. The role strengthens the organization’s public image, builds relationships with media and external stakeholders, and ensures consistent communication across public-facing channels. The manager develops PR strategies, coordinates media opportunities, oversees announcements and campaigns, monitors public perception, and supports the organization in managing reputational matters.

KEY RESPONSIBILITIES

1. Public Relations Strategy & Planning

  • Develop and implement comprehensive public relations strategies that support the organization’s business objectives, brand positioning, and growth initiatives.
  • Plan and coordinate PR campaigns, corporate announcements, events, media activities, and other communication initiatives.
  • Identify opportunities to increase the organization’s visibility and strengthen its reputation within relevant industries and communities.

2. Media Relations & External Communications

  • Build and maintain strong professional relationships with journalists, media organizations, industry publications, influencers, and other relevant external contacts.
  • Prepare and coordinate press releases, media statements, briefing materials, interviews, and other external communications.
  • Respond to media inquiries professionally and ensure that approved information is communicated accurately and consistently.

3. Brand Reputation & Public Image

  • Monitor media coverage, public discussions, industry conversations, and other sources of information that may affect the organization’s reputation.
  • Develop initiatives that promote a positive and consistent public image across media, digital, and external communication channels.
  • Identify potential reputational concerns and work with leadership and relevant teams to develop appropriate communication responses.

4. Content & Corporate Communications

  • Develop and review communication materials including company announcements, executive communications, newsletters, speeches, presentations, and public statements.
  • Ensure all external communications reflect the organization’s brand, values, messaging, and communication standards.
  • Collaborate with marketing and leadership teams to align PR activities with broader marketing, branding, and business initiatives.

5. PR Performance & Stakeholder Management

  • Track media coverage, PR campaign performance, audience reach, engagement, and other relevant communication metrics.
  • Prepare regular reports and recommendations for management based on PR performance and market feedback.
  • Coordinate with internal departments, executives, agencies, media partners, and other stakeholders to ensure effective execution of PR initiatives.

KEY PERFORMANCE INDICATORS (KPIs)

  • Media Coverage & Visibility: Quality, relevance, reach, and frequency of media coverage generated through PR initiatives.
  • PR Campaign Performance: Achievement of communication objectives, audience reach, engagement, and campaign outcomes.
  • Brand Reputation: Positive public perception, consistency of brand messaging, and effective management of reputational issues.
  • Media & Stakeholder Engagement: Growth and quality of relationships with media contacts, industry stakeholders, and communication partners.
  • Communication Delivery: Timely, accurate, and professional delivery of press releases, announcements, statements, and other PR materials.

QUALIFICATIONS

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Media Studies, or a related field.
  • 4–6 years of progressive experience in public relations, corporate communications, media relations, or a related communications role.
  • Proven experience developing PR strategies, managing media relationships, creating communication materials, and coordinating public-facing campaigns.
  • Strong writing, editing, presentation, communication, stakeholder management, and project coordination skills.

ROLE EXPECTATIONS

  • Develop and execute PR strategies that support organizational goals and strengthen public visibility.
  • Maintain professional and productive relationships with media representatives and external stakeholders.
  • Ensure all public communications are accurate, timely, consistent, and aligned with approved organizational messaging.
  • Monitor reputational risks and provide timely recommendations to management when communication concerns arise.
  • Demonstrate sound judgment, professionalism, confidentiality, creativity, accountability, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada