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Public Relations Specialist

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

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PUBLIC RELATIONS SPECIALIST

JOB SUMMARY

The Public Relations Specialist supports the organization’s public relations and communications activities by developing communication materials, coordinating media outreach, monitoring public coverage, and supporting PR campaigns. The role helps strengthen brand visibility, maintain positive relationships with external stakeholders, and ensure consistent and professional communication across public-facing channels.

KEY RESPONSIBILITIES

1. Public Relations & Communications

  • Support the development and execution of public relations plans, campaigns, announcements, and communication initiatives.
  • Prepare professional communication materials including press releases, media statements, company announcements, and newsletters.
  • Ensure external communications are accurate, consistent, and aligned with the organization’s messaging and brand standards.

2. Media Relations & Outreach

  • Research and build relationships with journalists, media outlets, publications, and relevant industry contacts.
  • Assist with media outreach, interview coordination, press opportunities, and responses to media inquiries.
  • Maintain accurate and organized records of media contacts, outreach activities, and communication opportunities.

3. Content & Brand Support

  • Develop and edit PR content for websites, social media, newsletters, publications, and other external communication channels.
  • Collaborate with the marketing and creative teams to ensure PR content supports broader brand and marketing objectives.
  • Assist in identifying opportunities to increase brand visibility and audience engagement.

4. Media Monitoring & Reputation Management

  • Monitor media coverage, public conversations, industry developments, and relevant online discussions involving the organization.
  • Identify emerging PR opportunities, reputational concerns, and communication issues for appropriate follow-up.
  • Support the preparation of responses and communication materials for sensitive or time-critical situations.

5. Reporting & Stakeholder Coordination

  • Track PR activities, media coverage, audience reach, engagement, and campaign performance.
  • Prepare regular PR reports and provide insights to support communication and marketing decisions.
  • Coordinate with internal teams, external partners, media contacts, and other stakeholders to ensure PR activities are completed effectively.

KEY PERFORMANCE INDICATORS (KPIs)

  • Media Coverage: Quality, relevance, reach, and frequency of media coverage secured through PR activities.
  • PR Campaign Performance: Achievement of campaign objectives, audience reach, engagement, and visibility.
  • Media Engagement: Growth and quality of relationships with journalists, publications, and relevant external contacts.
  • Content Delivery: Timely, accurate, and professional completion of PR materials and communications.
  • PR Support & Responsiveness: Timely response to media inquiries, communication requests, and PR-related issues.

QUALIFICATIONS

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Media Studies, or a related field.
  • 2–4 years of experience in public relations, communications, media relations, marketing, or a related role.
  • Experience writing press releases, communication materials, coordinating media outreach, and supporting PR campaigns.
  • Strong writing, editing, communication, organization, interpersonal, and attention-to-detail skills.

ROLE EXPECTATIONS

  • Support PR activities that increase brand visibility and strengthen the organization’s public image.
  • Build and maintain professional relationships with media representatives and external stakeholders.
  • Produce clear, accurate, timely, and engaging communication materials.
  • Monitor media coverage and public conversations and promptly escalate relevant issues.
  • Demonstrate professionalism, creativity, initiative, accountability, sound judgment, and strong attention to detail.

LOCATION

Mississauga, Ontario, Canada