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Sales Enablement Manager

Medellín, ANT, ColombiaSales & Business DevelopmentFull-time

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SALES ENABLEMENT MANAGER

JOB OVERVIEW

Sizanid Staffing is looking for a strategic and highly organized Sales Enablement Manager to strengthen the effectiveness and productivity of its sales team. The successful candidate will develop and manage sales enablement programs, tools, resources, training, processes, and performance support systems that help sales professionals generate leads, engage prospects, convert opportunities, and grow client accounts.

The role will work closely with Sales, Marketing, HR, Recruitment, Staffing, Client Services, and Operations to ensure that the sales team has the knowledge, content, technology, and processes required to effectively sell Sizanid Staffing's HR, recruitment, staffing, training, and workforce solutions.

JOB SUMMARY

The Sales Enablement Manager is responsible for developing and implementing strategies, resources, and systems that improve sales team productivity, effectiveness, and performance. The role bridges sales strategy and execution by ensuring sales representatives have access to relevant training, sales content, tools, market intelligence, customer insights, and standardized processes.

The position will monitor sales enablement performance, identify capability gaps, coordinate sales training, maintain sales materials, support onboarding, and use data and feedback to continuously improve the sales process.

KEY RESPONSIBILITIES

1. Sales Enablement Strategy

  • Develop and implement Sizanid Staffing's sales enablement strategy.
  • Align enablement activities with sales and business growth objectives.
  • Identify gaps affecting sales productivity and effectiveness.
  • Develop programs that support lead generation, conversion, client retention, and account growth.
  • Establish standardized sales enablement processes and resources.

2. Sales Training & Development

  • Develop and coordinate sales training programs.
  • Conduct or coordinate training on products, services, sales techniques, and sales processes.
  • Support onboarding and continuous development of new and existing sales employees.
  • Identify sales competency and knowledge gaps.
  • Work with managers to develop targeted coaching and development initiatives.

3. Sales Content & Resources

  • Develop and maintain sales presentations, pitch decks, brochures, proposal templates, case studies, FAQs, scripts, and other sales resources.
  • Ensure sales materials accurately reflect Sizanid Staffing's services and value proposition.
  • Organize sales resources so they are easily accessible to the sales team.
  • Regularly review and update sales content based on market and client feedback.

4. Sales Process & Methodology

  • Standardize sales processes, workflows, and best practices.
  • Develop sales playbooks and guides for different stages of the sales cycle.
  • Support consistent lead qualification, prospecting, follow-up, and closing practices.
  • Identify bottlenecks within the sales process.
  • Recommend improvements that increase sales efficiency and conversion.

5. Sales Technology & Tools

  • Support the effective use of CRM and sales enablement platforms.
  • Identify tools that can improve prospecting, communication, reporting, and sales productivity.
  • Monitor adoption and effective use of approved sales technologies.
  • Work with Technology and Operations teams to resolve sales technology challenges.
  • Maintain accurate and organized sales resources within relevant systems.

6. Sales Onboarding

  • Develop structured onboarding programs for new sales employees.
  • Prepare onboarding materials, training schedules, product information, and sales resources.
  • Coordinate with HR and Sales Management during the onboarding process.
  • Track completion of required sales onboarding activities.
  • Evaluate new sales employees' readiness to engage with prospects and clients.

7. Performance Analysis & Reporting

  • Analyze sales performance data to identify capability and productivity gaps.
  • Monitor sales activity, conversion rates, pipeline movement, and other relevant metrics.
  • Prepare regular sales enablement reports for the Head of Sales.
  • Use performance data to identify areas requiring additional training or support.
  • Measure the effectiveness of enablement initiatives.

8. Product & Service Knowledge

  • Maintain strong knowledge of Sizanid Staffing's HR, recruitment, staffing, training, and workforce solutions.
  • Work with relevant departments to obtain accurate service information.
  • Ensure sales teams understand service features, benefits, target clients, and appropriate use cases.
  • Develop product and service training materials.
  • Communicate updates to sales teams when services or processes change.

9. Sales & Marketing Alignment

  • Work closely with Marketing to align sales and marketing messaging.
  • Ensure sales teams have access to current marketing campaigns and materials.
  • Provide Marketing with feedback on prospect needs, objections, and market trends.
  • Support lead-generation campaigns with appropriate sales resources.
  • Improve the transition of marketing-generated leads to the sales team.

10. Sales Coaching & Best Practice Sharing

  • Support Sales Managers in coaching sales representatives.
  • Identify high-performing sales practices that can be standardized across the team.
  • Facilitate knowledge-sharing sessions and sales workshops.
  • Develop coaching resources and performance support materials.
  • Encourage continuous learning and development within the sales function.

11. Market & Customer Intelligence

  • Gather and analyze feedback from sales teams and prospects.
  • Monitor customer needs, industry trends, and competitive developments.
  • Translate market insights into useful sales resources.
  • Identify common customer objections and develop appropriate responses.
  • Support the development of customer-focused sales messaging.

12. Continuous Improvement

  • Evaluate the effectiveness of sales enablement programs.
  • Gather feedback from sales employees and managers.
  • Identify opportunities to improve sales productivity and efficiency.
  • Update sales processes, resources, and training based on performance data.
  • Promote a culture of continuous learning and improvement.

KEY PERFORMANCE INDICATORS (KPIs)

  • Sales enablement program completion rate
  • Sales onboarding completion rate
  • Time-to-productivity for new sales employees
  • Sales training participation and completion
  • Sales training effectiveness
  • Sales content utilization rate
  • Sales tool adoption rate
  • CRM adoption and data quality
  • Sales productivity improvement
  • Lead-to-opportunity conversion rate
  • Opportunity-to-client conversion rate
  • Sales cycle duration
  • Sales representative performance improvement
  • Sales team target achievement
  • Sales process compliance
  • Sales team satisfaction with enablement resources
  • Number of enablement resources developed and updated
  • Reduction in sales process gaps
  • Revenue contribution associated with enablement initiatives

QUALIFICATIONS

  • Bachelor's degree in Business Administration, Marketing, Sales, Management, Communications, or a related field.
  • Professional certification in sales, sales enablement, training, marketing, or a related discipline is an advantage.
  • 3–5 years of experience in sales, sales enablement, business development, sales operations, training, or a related field.
  • Experience supporting or managing sales teams is preferred.
  • Experience in B2B sales, professional services, HR, recruitment, staffing, or consulting is an advantage.
  • Experience working with CRM and sales technology platforms is preferred.

REQUIRED SKILLS & COMPETENCIES

  • Sales enablement strategy
  • Sales training and development
  • Sales coaching
  • Sales process management
  • Sales content development
  • Sales playbook development
  • CRM and sales technology
  • Sales performance analysis
  • Business development knowledge
  • B2B sales
  • Product and service training
  • Market research
  • Customer insights
  • Data analysis and reporting
  • Project management
  • Communication and presentation
  • Facilitation and training
  • Stakeholder management
  • Organization and planning
  • Problem-solving
  • Process improvement
  • Change management
  • Commercial awareness

CORE VALUES

  • Integrity
  • Professionalism
  • Accountability
  • Excellence
  • Collaboration
  • Innovation
  • Client Focus
  • Continuous Learning
  • Efficiency
  • Continuous Improvement

WORKING RELATIONSHIPS

Internal:

  • Head of Sales
  • Sales Manager
  • Sales Representatives
  • Inside Sales Representatives
  • Business Development Team
  • Marketing Department
  • HR Department
  • Recruitment Department
  • Staffing Department
  • Client Services Department
  • Operations Department
  • Technology Department
  • Finance Department

External:

  • Clients
  • Prospective clients
  • Sales technology providers
  • Training providers
  • Consultants
  • Business partners

ROLE EXPECTATIONS

  • Ensure sales teams have the knowledge, resources, tools, and support required to perform effectively.
  • Maintain accurate, relevant, and accessible sales enablement resources.
  • Deliver or coordinate practical and relevant sales training.
  • Use sales performance data to identify capability and process gaps.
  • Promote consistent sales processes and best practices.
  • Collaborate effectively with Sales, Marketing, HR, Operations, and other departments.
  • Continuously evaluate and improve sales enablement programs.
  • Maintain a strong understanding of Sizanid Staffing's services and target markets.
  • Demonstrate strong ownership, organization, analytical thinking, and accountability.