Sales Operations Manager

JOB OVERVIEW

The Sales Operations Manager is responsible for coordinating and improving the operational processes, systems, data, and reporting that support the company's sales function. The role ensures that sales activities are organized, sales data is accurate, processes are efficient, and management has the information required to make informed business decisions.

The Sales Operations Manager works closely with Sales, Marketing, Finance, Operations, and senior management to manage the sales pipeline, monitor performance, support forecasting, improve processes, and ensure effective use of sales tools and systems.

JOB SUMMARY

The Sales Operations Manager oversees the day-to-day operational support of the sales function. This includes CRM management, pipeline tracking, sales reporting, forecasting support, lead administration, performance monitoring, sales documentation, and process improvement.

The role helps sales teams operate efficiently by providing accurate information, effective systems, standardized processes, and timely operational support.

KEY RESPONSIBILITIES 1. Sales Operations Management Coordinate day-to-day sales operational activities. Ensure sales processes and procedures are implemented consistently. Maintain sales trackers, schedules, documentation, and operational records. Identify operational gaps and recommend practical improvements. Support the implementation of sales strategies and initiatives. 2. CRM & Pipeline Management Maintain accurate and up-to-date customer, prospect, lead, and opportunity records. Monitor sales pipeline activity and movement. Ensure sales representatives consistently update CRM information. Track inactive or stalled opportunities and coordinate follow-up. Maintain CRM data quality, accuracy, and completeness. 3. Sales Reporting & Forecasting Prepare regular sales reports, dashboards, and performance summaries. Track sales targets, revenue, pipeline activity, conversion rates, and other key metrics. Support the preparation and maintenance of sales forecasts. Analyze sales data and identify trends, gaps, and operational issues. Provide accurate and timely sales information to management. 4. Sales Performance Management Monitor individual and team sales performance against targets. Maintain sales performance trackers and dashboards. Track key performance indicators and activity levels. Support managers in reviewing sales performance and identifying areas for improvement. Prepare performance reports for management review. 5. Lead & Customer Management Coordinate the recording, assignment, and tracking of incoming leads. Monitor lead follow-up and response timelines. Maintain accurate prospect and customer databases. Support customer account and sales activity records. Coordinate with relevant teams to ensure smooth customer handovers. 6. Sales Process Improvement Review sales processes and identify inefficiencies or bottlenecks. Recommend improvements to increase sales productivity and efficiency. Document and standardize sales processes and procedures. Support automation of repetitive sales activities. Assist with implementing and monitoring process improvements. 7. Cross-Functional Coordination Work closely with Sales, Marketing, Finance, Operations, and Customer Service. Coordinate information and activities across departments. Work with Marketing on lead generation and lead handover processes. Coordinate with Finance on sales-related reporting, invoicing, commissions, and revenue information where applicable. Support cross-functional sales initiatives and projects. 8. Sales Tools, Documentation & Administrative Support Support the effective use of CRM, sales automation, reporting, and productivity tools. Maintain accurate sales documentation and standard operating procedures. Support sales meetings, reports, presentations, and action tracking. Assist with sales team onboarding and training on systems and processes. Provide administrative and operational support to sales management as required. KEY PERFORMANCE INDICATORS (KPIs) Sales pipeline accuracy. CRM data accuracy and completeness. Sales reporting accuracy and timeliness. Sales forecast accuracy. Lead response and follow-up time. Pipeline conversion and movement. Sales target achievement. CRM adoption and usage. Sales process compliance. Timely completion of sales operational activities. Process improvement initiatives implemented. Sales team satisfaction with operational support. QUALIFICATIONS Bachelor’s degree in Business Administration, Marketing, Sales, Management, Economics, Operations, or a related field. Professional certification in Sales, Business Operations, CRM, or a related field is an advantage. 3–5 years of experience in sales operations, sales administration, business operations, commercial operations, or a related role. Experience with CRM systems, sales reporting, pipeline management, and sales processes. Experience in sales, business development, consulting, professional services, or a related environment is an advantage. REQUIRED SKILLS & COMPETENCIES Sales operations and pipeline management. CRM administration and data management. Sales reporting and analytics. Sales forecasting and performance monitoring. Lead and customer management. Sales process improvement. Strong analytical and problem-solving skills. Excellent organizational and time-management skills. Strong communication and interpersonal skills. Attention to detail and accuracy. Ability to manage multiple priorities. Proficiency in Microsoft Office, Google Workspace, CRM, and sales productivity tools. Ability to work effectively across departments. CORE VALUES Integrity Professionalism Accountability Accuracy Customer Focus Collaboration Efficiency Excellence Continuous Improvement WORKING RELATIONSHIPS

Internal:

Head of Sales / Sales Manager Managing Director Marketing Team Business Development Team Finance Department Operations Team Customer Service Team Senior Management

External:

Customers and clients CRM and sales technology providers Sales partners and vendors Business development partners Other relevant external stakeholders ROLE EXPECTATIONS Maintain accurate and reliable sales data and records. Ensure sales processes are completed accurately and on time. Provide timely and professional operational support to the sales team. Maintain effective CRM and sales management systems. Provide management with accurate and useful sales reports. Proactively identify process gaps and recommend improvements. Support effective pipeline management and sales forecasting. Maintain confidentiality of customer and business information. Demonstrate professionalism, accountability, collaboration, and attention to detail. Contribute to an efficient and data-driven sales operation at Sizanid Staffing.