SIZANID®
Staffing
Find Talent

Senior Public Relations Specialist

Mississauga, ON, CanadaMarketing & CommunicationsFull-time

Apply for this roleAll Canada roles

SENIOR PUBLIC RELATIONS SPECIALIST

JOB SUMMARY

The Senior Public Relations Specialist supports the development and execution of public relations and corporate communication strategies that strengthen the organization’s public image and visibility. The role manages media relations, develops communication materials, coordinates PR campaigns, monitors media coverage, and supports reputation management initiatives.

KEY RESPONSIBILITIES

1. Public Relations Strategy & Campaigns

  • Support the development and execution of PR strategies, campaigns, announcements, and communication initiatives.
  • Coordinate PR projects and ensure activities are delivered according to established objectives and timelines.
  • Identify opportunities to increase brand visibility and strengthen relationships with relevant audiences.

2. Media Relations & Outreach

  • Build and maintain professional relationships with journalists, media outlets, publications, and industry contacts.
  • Coordinate media outreach, interviews, press opportunities, and responses to media inquiries.
  • Maintain an organized database of media contacts and communication opportunities.

3. Content & Corporate Communications

  • Draft and edit press releases, media statements, newsletters, company announcements, speeches, and other communication materials.
  • Ensure all communications are accurate, professional, consistent, and aligned with approved brand messaging.
  • Collaborate with marketing and communications teams to develop content for external audiences.

4. Reputation & Media Monitoring

  • Monitor media coverage, industry discussions, public feedback, and relevant trends affecting the organization.
  • Identify potential reputational concerns and escalate issues to the appropriate leadership team.
  • Support the preparation of communication responses to sensitive or emerging issues.

5. Reporting & Stakeholder Coordination

  • Track PR activities, media coverage, campaign reach, engagement, and other performance metrics.
  • Prepare regular PR reports and recommendations for management.
  • Coordinate with marketing, leadership, external agencies, and other stakeholders to support PR initiatives.

KEY PERFORMANCE INDICATORS (KPIs)

  • Media Coverage: Quality, relevance, reach, and frequency of media coverage secured.
  • PR Campaign Performance: Achievement of campaign objectives, audience reach, and engagement.
  • Media Engagement: Growth and quality of relationships with journalists, publications, and industry contacts.
  • Content Delivery: Timely and accurate completion of press releases, statements, announcements, and other PR materials.
  • Issue Resolution: Timeliness and effectiveness of responses to media inquiries and reputational concerns.

QUALIFICATIONS

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
  • 3–5 years of experience in public relations, corporate communications, media relations, or a related role.
  • Proven experience in media outreach, PR content development, campaign coordination, and reputation management.
  • Excellent writing, editing, communication, organization, and stakeholder management skills.

ROLE EXPECTATIONS

  • Support and execute PR initiatives that strengthen organizational visibility and reputation.
  • Maintain strong and professional relationships with media and external stakeholders.
  • Produce accurate, engaging, and consistent communication materials.
  • Monitor media and public conversations and escalate relevant issues promptly.
  • Demonstrate professionalism, initiative, sound judgment, creativity, accountability, and attention to detail.

LOCATION

Mississauga, Ontario, Canada